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Name, logo, brand identity and website for SoClean, a house cleaning service built on one simple promise: a fresh, cared for home without the extra work.
The Name
Two words that say exactly what you get.
The name had to be effortless, something a busy household remembers after a single glance. So and clean snap together into one satisfying idea: your home, so clean.
It’s plain spoken and friendly, impossible to misread, and it works as a promise rather than a description, you already know what you’re getting before we say another word.
The Logo
A wordmark with a little sparkle.
Set in a soft, rounded sans, so leads in bright sky blue and clean settles into deep navy, calm, trustworthy, unmistakably fresh. Two sparkles rise above the word: the universal shorthand for a surface that has just been made to shine.
Color Palette
Cool, calm, and spotless.
Sky Blue
#4BB9E4
Ocean
#11477B
Navy
#20416C
White
#FFFFFF
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