← Go back
SoClean is naming, logo, brand identity, and website design for a house cleaning service built on one simple promise: a fresh, cared for home without the extra work. The identity needed to feel trustworthy and approachable, giving clients confidence in the service before they even step through the door, while staying flexible enough to work across uniforms, vehicles, and a clean, easy to navigate website.
The Name
Two words that say exactly what you get.
The name had to be effortless, something a busy household remembers after a single glance. So and clean snap together into one satisfying idea: your home, so clean.
It’s plain spoken and friendly, impossible to misread, and it works as a promise rather than a description, you already know what you’re getting before we say another word.
The Logo
A wordmark with a little sparkle.
Set in a soft, rounded sans, so leads in bright sky blue and clean settles into deep navy, calm, trustworthy, unmistakably fresh. Two sparkles rise above the word: the universal shorthand for a surface that has just been made to shine.
Color Palette
Cool, calm, and spotless.
Sky Blue
#4BB9E4
Ocean
#11477B
Navy
#20416C
White
#FFFFFF
See more work →