Slow Coast

Slow Coast is brand identity for an indie rock band from the San Francisco Bay Area, formed in 2022 and known for a sunny, upbeat sound paired with introspective lyrics. The project included a hand lettered logo, a series of geometric album covers, and merch design that carries the story behind the music, giving the band a visual identity as distinct as their sound.

A wordmark drawn by hand, not built on a grid.

The Slow Coast mark started as a brush drawn sketch, kept loose and a little uneven on purpose. It reads like something painted on a wall near the beach, matching a band that sounds sunny on the surface and searching underneath.

The Album

Home of the Restless, pressed to vinyl.

The debut record needed a cover that felt calm from a distance and unsettled up close, so the sleeve pairs a single continuous line with a quiet, restrained palette across the jacket and labels.

Slow Coast Home of the Restless vinyl record leaning against a wall with a swirl line cover design

Slow Coast Home of the Restless vinyl back cover flat lay with the record and track list

Close up of the Slow Coast vinyl Side A label with the swirl mark and track list

Close up of the Slow Coast vinyl Side B label with the swirl mark and track list

Slow Coast vinyl insert Side A with lyrics and a geometric icon for each song

Slow Coast vinyl insert Side B with lyrics and a geometric icon for each song

The COVERS

Eleven songs, eleven arts.

Every track on the record got its own geometric mark, pulled from a line in the lyrics and drawn in the same restrained style as the cover, turning the lyric sheet into a small gallery of its own.

Color Palette

Ivory and ink, with one dusty rose accent.

Cream

#F6F2DF

Dusty Rose

#A67979

Paper

#FAF9F7

Ink

#1C1C1C

In Use

From the turntable to the merch table.

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