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Brand Identity · Website
SKOOL is a software platform for online educators. It brings course hosting, marketing funnels, and community tools together in one place, so creators can teach, grow, and earn without stitching together a dozen different tools.
The Rebrand
The old mark mixed three unrelated colors inside a single word, more sticker than software. We rebuilt SKOOL in one confident weight and let the two O’s double as a pair of glasses, a quiet nod to the clarity every educator on the platform is chasing.
The process started with a straight side by side: the old lowercase wordmark in three colors next to the new all caps mark in one weight, then the icon shift from a plain “sk” monogram to the glasses mark. Seeing both eras together made the case for the new direction obvious.
The Users
Before any pixels moved, we mapped out who SKOOL actually serves, from a business coach chasing his first real following to a creative director already sitting on a large loyal one. Their goals point in different directions, but both needed a platform simple enough to start today and powerful enough to grow into.
Camila Perez, 27
Creative Influencer
A large loyal following and no easy way to turn it into revenue. Camila needed a platform that could host courses and feel as polished as the brand she already built.
Graham Wilson, 34
Business Coach
Deep expertise in finance and real estate, but almost no online following yet. Graham needed a platform simple enough to launch his first course without a steep learning curve.
Color Palette
Navy
#0B1240
Coral
#EB586D
Gold
#F4BA4D
Teal
#5AC4A5
Blue
#4889F7
The Website
We mapped the entire product first, every primary page and every secondary page, before designing a single screen. That structure became the spine of the homepage too, walking visitors through creating a course, growing an audience, and earning from it, then backing every claim with real numbers and real creator stories.
Here is the full page, top to bottom, on desktop and mobile, plus the sitemap that shaped it before a single screen was designed.
Desktop
Mobile
