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LOGO design · Brand IDENTITY · graphic & illustration

Prickly

Prickly

Prickly is a gender neutral shaving cream brand built to break away from highly gendered health and beauty products. Made for people between eighteen and thirty five who want a natural, quality product at a price that makes sense, the brand leans into the unexpected with quirky type, bold colors, and language that welcomes everyone.

Prickly campaign image, a person shaving with the wordmark overlaid on an olive green background

The Logo

Prickly animated logo, a hand drawn wordmark

A wordmark that looks hand carved, not corporate.

Most shaving products lean on clean, clinical type to feel trustworthy. Prickly does the opposite, pairing a jagged, hand drawn mark with a name that pokes fun at itself, so the brand reads as playful and honest instead of polished and generic.

Prickly animated logo, a hand drawn wordmark
Prickly animated logo, a hand drawn wordmark

The Packaging

Four scents, four colors, zero rules.

Each can gets its own loud color pairing and a bubbly, oversized scent name, so the lineup feels more like a record collection than a drugstore shelf, built to stand out without picking a side.

Prickly Eucalyptus and Mint shave cream can, sage green with a purple wordmark
Prickly Grapefruit and Mint shave cream can, terracotta with a light blue wordmark
Prickly Charcoal and Jasmine shave cream can, teal with a pink wordmark
Prickly Lavender and Lemon shave cream can, mustard yellow with a purple wordmark

Color Palette

Nine bright colors that refuse to pick a side.

Coral

#EC9E85

Teal

#89D2C8

Pink

#EEC9D7

Periwinkle

#9290D2

Gold

#E2D080

Green

#A7C063

Lavender

#C29CCA

Sky

#D0F8FF

Terracotta

#B98669

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