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LOGO design · Brand IDENTITY · graphic & illustration

Prickly

Prickly

Prickly is a gender neutral shaving cream brand built to break away from highly gendered health and beauty products. Made for people between eighteen and thirty five who want a natural, quality product at a price that makes sense, the brand leans into the unexpected with quirky type, bold colors, and language that welcomes everyone.

Prickly logo design, gender neutral shaving cream branding
Prickly logo design, gender neutral shaving cream branding

The Logo

A wordmark that looks hand carved, not corporate.

Most shaving products lean on clean, clinical type to feel trustworthy. Prickly does the opposite, pairing a jagged, hand drawn mark with a name that pokes fun at itself, so the brand reads as playful and honest instead of polished and generic.

The Packaging

Four scents, four colors, zero rules.

Each can gets its own loud color pairing and a bubbly, oversized scent name, so the lineup feels more like a record collection than a drugstore shelf, built to stand out without picking a side.

Prickly packaging design, bold and inclusive personal care brand
Prickly Grapefruit and Mint shave cream can, terracotta with a light blue wordmark
Prickly Charcoal and Jasmine shave cream can, teal with a pink wordmark
Prickly Lavender and Lemon shave cream can, mustard yellow with a purple wordmark

Color Palette

Nine bright colors that refuse to pick a side.

Coral

#EC9E85

Teal

#89D2C8

Pink

#EEC9D7

Periwinkle

#9290D2

Gold

#E2D080

Green

#A7C063

Lavender

#C29CCA

Sky

#D0F8FF

Terracotta

#B98669

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