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Logo design · Brand Identity · graphic & illustration

Frencheez

Frencheez

Frencheez is brand identity, logo and mascot design for a french fry restaurant in northern New York, built around a menu of dishes with french fries as the base. The owners wanted a retro 70’s look with playful type and a friendly mascot named Frenchy, creating a fun, cheerful dining experience.

Frencheez identity and mascot logo design, a walking fry-box character with a peace sign next to the Frencheez wordmark

The Logo & MASCOT

A wordmark with a mascot built right into it.

Frencheez pairs a chunky, rounded script with Frenchy, a walking fry box mascot who anchors the circular badge lockup, so the mark holds up shrunk onto a sticker or blown up on a storefront sign, cream background or dark, always legible, always friendly.

Frencheez wordmark and tagline over a background of golden french fries
Frencheez circular badge logo with the Frenchy mascot and Feel Good Food tagline

Color Palette

Warm, retro, straight off a diner menu.

Cream

#FFF3CD

Dark Brown

#522710

Red

#BE2327

Orange

#E66225

Yellow

#FBB421

Typography

Two typefaces, one shared voice.

Quirkwood primary typeface specimen — Text Bold, Chunky Regular, and Regular weights
Metro Nova Pro secondary typeface specimen — Regular, Italic, and Bold weights

In Use

Real food, dressed for every surface.

Frencheez logo printed on a t-shirt
Frencheez logo printed on a takeout paper bag
Frencheez branded fries box and napkin with real fries

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