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Logo design · Brand Identity · graphic & illustration
Frencheez
Frencheez is brand identity, logo and mascot design for a french fry restaurant in northern New York, built around a menu of dishes with french fries as the base. The owners wanted a retro 70’s look with playful type and a friendly mascot named Frenchy, creating a fun, cheerful dining experience.

← Go back
Logo design · Brand Identity · graphic & illustration
Frencheez
Frencheez is brand identity, logo and mascot design for a french fry restaurant in northern New York, built around a menu of dishes with french fries as the base. The owners wanted a retro 70’s look with playful type and a friendly mascot named Frenchy, creating a fun, cheerful dining experience.

The Logo & MASCOT
A wordmark with a mascot built right into it.
Frencheez pairs a chunky, rounded script with Frenchy, a walking fry box mascot who anchors the circular badge lockup, so the mark holds up shrunk onto a sticker or blown up on a storefront sign, cream background or dark, always legible, always friendly.


The Logo & MASCOT
A wordmark with a mascot built right into it.
Frencheez pairs a chunky, rounded script with Frenchy, a walking fry box mascot who anchors the circular badge lockup, so the mark holds up shrunk onto a sticker or blown up on a storefront sign, cream background or dark, always legible, always friendly.


Color Palette
Warm, retro, straight off a diner menu.
Cream
#FFF3CD
Dark Brown
#522710
Red
#BE2327
Orange
#E66225
Yellow
#FBB421
Color Palette
Warm, retro, straight off a diner menu.
Cream
#FFF3CD
Dark Brown
#522710
Red
#BE2327
Orange
#E66225
Yellow
#FBB421
Typography
Two typefaces, one shared voice.


Typography
Two typefaces, one shared voice.


In Use
Real food, dressed for every surface.



In Use
Real food, dressed for every surface.



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